Delivered Sun Peaks Resort’s Image Masking Service

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shammi5959
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Joined: Mon May 16, 2022 9:44 am

Delivered Sun Peaks Resort’s Image Masking Service

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Sun peaks resort is a year-round resort situated just outside of kamloops, british columbia, canada. War room s client, tourism sun peaks, is the destination marketing organization mandated to promote the destination to the world! It has full-service resort amenities, friendly locals, and a car-free village with shops and cafes. It is surrounded by three mountains, making festivals, outdoor events, concerts, and other Image Masking Service variety of activities available. The natural and gorgeous landscape provides excellent hiking trails for visitors and locals alike. But that’s not it; in the wintertime, the stunning mountain slopes are amazing for winter sports — it’s canada’s second-largest ski area and was named national geographic’s

There is no doubt that a trip to sun peaks is like Image Masking Service escaping to an entirely different world. The goal “spread the word, sell the idea” sun peaks resort wanted to: increase brand awareness drive more visitors to sun peaks sell more season passes in the winter season that’s where war room Comes into the picture as their digital advertising partner, providing them with strategy, execution, Image Masking Service and reporting. The challenge “adjusting for the weather” challenge #1: mother nature was cruel: the year prior, sun peaks had their lowest sales season yet due to a terrible snow season. Challenge #2: the resort has implemented Image Masking Service a price increase in the season passes. Between unruly weather, ticket price increases,


How could war room Communicate the unique Image Masking Service value and experience of a season pass for sun peaks with according price increases? The biggest challenge for sun peaks was to convey the true value of a season pass to their target demographic and sell, sell, sell! This meant Image Masking Service creating easily identifiable packaging that maintained a rough edge, but not too rough so as to turn the recently identified primary consumer away. After careful review of the existing brand, blue meta proposed that the Image Masking Service jerky product move away from the traditional meridian farms logo, and instead rebrand under a new, meridian smokehouse label. Such a shift maintained an association with the parent brand while also helping to position the product for a larger scale, retail presence.
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