The power of educational videos in marketing

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zahanara
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Joined: Wed Feb 23, 2022 8:21 am

The power of educational videos in marketing

Post by zahanara »

Why are educational videos so appealing? Because they are the perfect mix of entertainment and information. But not just any kind of information – it's the kind your audience wants to Mobile Phone Number List hear. We at Yum Yum Videos have seen how useful educational content is and we would love to share it with you! 1 These videos are the ones that teach your audience something valuable, usually about how to fix a particular issue or problem they have. The thing is, people love to Mobile Phone Number List learn new things and share those things with their peers. In fact, did you know that instructional videos are watched twice as much as animal videos? And you'd think cats would be the Mobile Phone Number List kings of the internet!

These videos are incredibly powerful, if used correctly. And that starts with using them at the right time in your buying journey. Educational videos in your path to purchase Videos intended to Mobile Phone Number List educate your audience are placed at the beginning of the buyer's journey (known as the awareness stage ). During this stage, your audience is looking for information about their issues. Very convenient! The buyer's journey has three stages (awareness, consideration, and decision), which are closely related to Mobile Phone Number List inbound marketing. Let's refresh these concepts:By giving your audience the Mobile Phone Number List information they need, you help them come to you, which is an inbound marketing approach. Your content is very useful to your audience, so it will come to you instead of you looking for it (as would happen with traditional advertising (outbound marketing).


Instructional videos are meant to Mobile Phone Number List educate your audience on a certain topic. It therefore makes sense that they are placed at the beginning of the buyer's journey! Forget about being 'salesy', now is not the Mobile Phone Number List time for that! At the start of the Journey, your audience is not yet interested in buying anything. Your job is to educate them, teach them about their pain points - all of this will create a connection between your brand and your future customers! They may not be ready to Mobile Phone Number List make a purchase yet, but they will eventually – and when they do, they'll remember your expertise and guidance. Because of the Mobile Phone Number List information you have provided,
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