The Virtual Farm: Email Marketing Success

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Akash
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Joined: Tue Jan 25, 2022 8:23 am

The Virtual Farm: Email Marketing Success

Post by Akash »

This allows the contact to go through the lead mailing list nurturing cycle at their own pace, giving them an opportunity to learn more about your company without pulling the Sales trigger too quickly. With lead scoring, you can assign various points for each action a lead takes, from visiting a particular website page to signing up for a webinar to mailing list following one of your social media channels. This type of scoring is an easy way to follow the contact along the buying cycle as they become closer to being sales ready.


The basic premise is the more a mailing list contact interacts with your company the more interested they are in your product or service. With 80% of website visitors not being sales ready upon their first visit, lead scoring reduces the risk of losing an opportunity by making contact too soon. #3 BRINGING LAPSED LEADS BACK INTO THE FOLD With the ability to track your leads' activity, you mailing list can identify lapsed leads as they re-engage with your company. Here's a real life example. One of my clients tried booking an intro meeting with a contact several months ago, but had no luck.


That contact stayed in their e-mail database mailing list and we're able to see that they continue to interact with the company via email content. As the interaction increases and the contact's score increases, we'll identify the appropriate time for Sales mailing list to reach out to them again. Not only is my client able to stay top of mind with the lapsed lead, they can also track their interest. #4 DEEP SEGMENTATION Database segmentation is key to successful email campaigns, but many B2B companies aren't doing it. Simply segmenting by vertical market.
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