Can be applied to meet the following representative Acheter une base de données marketing challenges: 80% of Your Business Comes from 20% of Your Customers Database techniques can help make marketing dollars count by identifying significant patterns and characteristics that are common among first-tier customers. A firm can Executive Email List then effectively "clone" those best customers by targeting its marketing expenditures where the best returns can be obtained. You Only Have One Opportunity to Make a First Impression Database techniques can
Optimize the asset gathering Acheter une base de données potential of a new product by identifying the most receptive market segments and enabling the creation of a focused marketing campaign that can achieve sufficient initial sales momentum to quickly recover start-up costs. Meet Needs Rather a Than Push Product When market acceptance is disappointing, it is important to determine whether a product's most appealing benefits are being effectively Acheter une base de données communicated to the most receptive market segments.
Database techniques enable a firm to Acheter une base de données uncover the underlying reasons for the market's response to a slow-selling product and ascertain whether revamping the product or realigning the marketing strategy is needed to improve sales. Cross-Selling Forges Multiple links to Reinforce Client Relationships There is only a 14% chance that clients who use just one of a firm's products or services will remain on their roster. With two, the likelihood Acheter une base de données rises to nearly 56%, while with three,