Ratios You Must Track for Better Market Share
Posted: Tue Jan 25, 2022 3:48 am
This allows the contact to go through the lead buy email list nurturing cycle at their own pace, giving them an opportunity to learn more about your company without pulling the Sales trigger too quickly. With lead scoring, you can assign various points for each action a lead takes, from visiting a particular website page to signing up for a webinar to following one of your social media channels. This type of scoring is an easy way to follow the contact along the buying buy email list cycle as they become closer to being sales-ready.
The basic premise is the more a buy email list contact interacts with your company the more interested they are in your product or service. With 80% of website visitors not being sales-ready upon their first visit, lead scoring reduces the risk of losing an opportunity by making contact too soon. #3 BRINGING LAPSED LEADS BACK INTO THE FOLD With the ability to track your leads' activity, you can identify lapsed leads as they re-engage with your company. Here's a real-life example. One of buy email list my clients tried booking an intro meeting with a contact several months ago but had no luck.
That contact stayed in their e-mail database and we buy email list able to see that they continue to interact with the company via email content. As the interaction increases and the contact's score increases, we'll identify the appropriate time for Sales to reach out to them again. Not only is my client able to stay top of buy email list mind with the lapsed lead, but they can also track their interest. #4 DEEP SEGMENTATION Database segmentation is key to successful email campaigns, but many B2B companies aren't doing it. Simply segmenting by vertical market.
The basic premise is the more a buy email list contact interacts with your company the more interested they are in your product or service. With 80% of website visitors not being sales-ready upon their first visit, lead scoring reduces the risk of losing an opportunity by making contact too soon. #3 BRINGING LAPSED LEADS BACK INTO THE FOLD With the ability to track your leads' activity, you can identify lapsed leads as they re-engage with your company. Here's a real-life example. One of buy email list my clients tried booking an intro meeting with a contact several months ago but had no luck.
That contact stayed in their e-mail database and we buy email list able to see that they continue to interact with the company via email content. As the interaction increases and the contact's score increases, we'll identify the appropriate time for Sales to reach out to them again. Not only is my client able to stay top of buy email list mind with the lapsed lead, but they can also track their interest. #4 DEEP SEGMENTATION Database segmentation is key to successful email campaigns, but many B2B companies aren't doing it. Simply segmenting by vertical market.