That’s right. Thanks to CAN-SPAM, your company can actually be fined for sending emails to people who don’t want them. That’s a whopping K for every unwanted email! So, how do you spot a bad email list? Look for these warning signs: Borrowed or purchased emails: Buying email addresses from a third party can reduce the quality of your list. The best way to grow a good email list is to build it from scratch using original research. Old and outdated lists: Email lists degrade with time as people change their email addresses or lose interest in a topic. You should regularly update your email list to preserve its quality.
Unreasonable growth A sudden rise in subscriber count can happen from bots filling out your sign-up forms instead of real people. That’s why you should always use CAPTCHA verification Romania Email List in your sign-up forms. High bounce rate: A high bounce rate means your emails aren’t getting delivered properly. That can often result from a deeper problem, such as lots of incorrect emails in your list. Best Practices for Managing a Successful Email List Now that you know how to spot a bad email list, let’s talk about how to build and maintain a great one.
Here are the best practices for managing a successful email list one that’s full of engaged subscribers who go on to become loyal customers. best practices for email list management Build a Transparent Opt-in Form An opt-in form is something new subscribers can fill out if they want to sign up for your email list. It can be a fantastic way to collect new emails for your list, usually by making a targeted offer. But you don’t want to attract the wrong people, either. That’s why you need to be transparent about what you offer your subscribers.