5 Google tools for your business

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Bappy
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Joined: Thu Jul 28, 2022 7:15 am

5 Google tools for your business

Post by Bappy »

Google makes a whole universe of tools available to businesses and companies that can be very useful in our day-to-day lives. We just have to know them and configure them and we will be ready to exploit all their functionalities. Peace of mind, because they are not only for developers, nor do they require great programming knowledge and most of them can be used by any user. Here are some of the most useful and interesting: Google My Business How many times have you wondered what you have to do to appear on Google maps or how to make customers near your establishment find you? With Google My Business it is possible to create a company file, with many options to include information as we told you in this article . Once registered, customers in your environment will be able to find you and, above all, leave positive reviews that will serve to attract other users.

Google Analytics It is a tool created by Google aimed at performing web page analytics and launched for free in November 2005. Its paid version appeared in September 2011 (Google Analytics Premium, currently 360º). Web analytics is a subject that is used to collect, measure and interpret the data that is generated when users interact with a website. Through the analysis of this data we will phone database be able to draw conclusions to optimize the website and design a complete digital strategy. Specifically, it is possible to know which people are accessing our website, from which devices (computer, tablet or mobile), from which country... and what actions they carry out on our website (which pages they visit, how long the session lasts, etc.). Google Search Console It is also a free tool from Google, very useful for your SEO strategy , which allows you to know how Google tracks your website, if there are errors on your website, which websites are linking to us and how it is positioning itself for users.

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Google Ads It is the Google platform that will allow you to manage paid ads. The great advantage of SEM is that you can segment your audience a lot so that your ads are only shown to people interested in certain keywords. With a much more affordable investment than traditional TV or radio campaigns, great results can be obtained. Google Tag Manager Finally, we have at our disposal this powerful tool. Sometimes we need to put tags on our website, for example to track a specific marketing campaign, and we are not web developers, and we are afraid to touch their code. Google has created this tool to introduce tracking, conversion codes in the code of web pages and other functionality that allows any user, without being an expert programmer, to add tags to their website. . If you need help with all these tools, both in the configuration and to get the most out of their functionalities, do not hesitate to contact professionals such as Be Markethink, who can help you in your business.
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