Johnson & johnson skincare brand, clean & clear, wanted to produce an optimistic and inspiring social video campaign to help challenge skin tone discrimination in india, where “fairer is better” is still a widespread belief. Brave bison partnered with j&j and creator sejal kumar to bust the belief that “fairer is better” – a view still prevalent in some indian societies. Brave bison’s response brave bison’s client had a product Logo Designs service with a purpose; to make every consumer’s skin glow, regardless of tone. They wanted to trial the use of Logo Designs service an influencer, looking for guidance from them on how best to use key opinion leaders to disseminate a message across social platforms.
To tackle this, brave bison collaborated with creator sejal kumar to create a series of social posts as well as a hero video to communicate the real stories, experiences, and attitudes of Logo Designs service real indian teens, from all backgrounds. What brave bison discovered was that no matter their circumstances, many of them faced the same struggles, assumptions, and discrimination when it came to skin tone. The result was a cinematic film, featuring sejal as she journeys across india. It begins with a funny montage of our girls reading out Logo Designs service and responding to ludicrous, stereotypical comments about skin tone. It ends with sejal exploring how to challenge this issue. The results the video received an overwhelmingly positive response.
The hero campaign video, along with a behind-the-scenes Logo Designs service vlog from sejal, received over 246k views, 16k likes, and comments. Sejal’s instagram stories Logo Designs service received over 4 million views. Her instagram poll asking fans if they’d ever faced skin tone discrimination achieved over 108k impressions. Sejal’s instagram videos also received over 101k views, 196k likes, and 780 comments.Due to the Logo Designs service smaller working area. Hydra creative overcame this with collapsible menus and further focus on guiding the user through the selection process. When it came to the development side of the nutri-fast website, they found that it was a challenge trying to optimize performance for the end-user.
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