Today, having a YouTube channel as part of your content strategy is key to your marketing plan. Your videos should grab people's attention immediately and lead them to make a desired decision. This is why the following concepts will guide you in your digital marketing strategy. SHARE: The digital marketing industry is constantly evolving to adapt to the changes experienced by the public and society, which are increasingly demanding in terms of content quality. In response to this, today there is a tool that helps to better plan the chart of some trading strategies. This tool is known as ABCD principles (Attraction, Branding, Connection, Direction). The ABCD principles are a series of steps or associated concepts to generate a good content plan.
Nielsen and Kantar are two companies that worked together with Ipsos to shape this process of creating audiovisual products. If you need to carry out a marketing plan, YouTube could be considered the ideal platform to carry it out because its content is 100% audiovisual. The idea is that professionals Phone Number List can use the ABCD of digital marketing and create strategies based on these principles. youtube-marketing YouTube generated more than 28.8 million dollars in advertising revenue in 2021, since each video monetized on the platform brings with it one to two videos. We must consider that this platform has more than 2,000 million monthly users and is considered the second where more companies share videos . That is why this platform is ideal for working with this commercial strategy and boosting your ad grid with ABCD of digital marketing, in addition to having a series of useful tools to measure results and help encourage interaction.
Knowing the ABCD of digital marketing public attraction Attraction is the first term coined for the ABCD, which seeks to establish as a priority the capture of users' attention in any advertising campaign, considering how important the first seconds of a video are. From these first few seconds it depends on whether people will stay watching the content or continue on their way looking for other entertainment offers. An example of this is what Instagram content creators experience daily and the three seconds they have on the platform to attract as many audiences and/or customers as they can. This causes constant evolution and search for techniques to attract and maintain the attention of users. It is recommended to start in a striking way, with strong and bright colors in the background, with voice effects and dynamic sounds that deliver the message in a powerful way.
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