The first step in thinking about a product which is o the product's features. This is for example an efficient and responsive website. The second level is to determine the benefits Phone Number List for the customer from having a given product. This will be for example "a website that will load faster and will be accessible to users of mobile devices." The third step is to imagine what the customer benefits from the second benefit. These may be more practical values such as "thanks to an efficient website customers will not be discouraged by.
Waiting for the website to load and go to a competitor's website" or "more and more of my customers browse the Internet using mobile devices and they should be able to conveniently use my pages." These can also be somewhat abstract values."thanks to a modern website I will be perceived as more innovative keeping up with trends and modern" or "I will feel better when visiting a website that reflects well on me." All rungs of the ladder Good sales copy should talk about both product features and both types of benefits. T