Don’t Forget Google Analytics. XML Sitemap. SSL Protocol What Should You Do to Change Your Website and Job Function Email List Lower Your Rankings Remember when you rebranded your website If you do not want to lose the effectiveness of your current SEO campaigns and all advertising campaigns carried out on the Internet you must carefully consider the process from the technical aspects urls redirects and page structures must be executed precisely. This task is not easy – it requires knowledge tools and experience so the entire process must be carefully planned and implemented – which is done by an SEO agency. Don’t change your domain name To minimize the impact of your rebrand don’t change your website.
Name Remember to redirect from the old page to the new page if necessary each subpage should redirect to its new counterpart not the home page. But remember you will irrevocably lose the power of most of the links pointing to your old website address and thus the organic traffic on your website. Maintain the old website structure When changing website software remember to maintain the website structure. The most important thing is the URL. Make sure that every old website address has a new equivalent address. It’s also worth ensuring that the page title meta description headings H H etc. And keywords are optimized for SEO. When updating your website it's worth checking back and updating.