Not only that, you can propose yourself as a guest on other blogs that are very popular Photo Editing Services with the target audience and offer your contribution in the form of articles that link to the pages of the site. To obtain contact information from visitors and continue to engage them with useful and relevant information, you need to offer premium content in exchange, such as eBooks, infographics, checklists, how-to guides or whitepapers. The materials will be downloadable for free after filling out a form with the user's data who thus becomes a full-fledged lead.
The next step is nurturing the lead with marketing automation activities which may consist of sending a newsletter, a weekly summary from the company blog or a one-off campaign. It may seem obvious, but you can also invite contacts to download new content to further explore topics of interest to them. If the buyer persona to whom your content marketing materials are addressed has been defined correctly, you will see that your closeness will be appreciated by prospects and customers. Thanks to inbound marketing you will be able to produce interesting content and ensure that it is found online and shared in places frequented by buyers looking for solutions to their business problems.