Several elements influence the level of difficulty including. Page authority The authority of the website is also determined on a scale from to points. The higher the score the more reliable the domain is for robots. Let's assume wedding photo editing service that you want to position your website for the phrase women's shoes. Websites with high authority are displayed in the TOP for this phrase. Therefore overtaking such domains will not be an easy task. The phrase will be more difficult to position and its KD coefficient will be higher. The website's authority as well as thematic authority is one of the pillars of our key service stplace Formula.
Number of referring domains The number of referring domains i.e. the number of domains that link to the website being positioned is also important. The more high-authority websites link to a website the stronger it becomes. The keyword you are displaying for will therefore be more difficult for your competitors to rank for. Number of searches The monthly search volume for a given keyword phrase is another factor to consider. The more people search for a given phrase the more traffic it will and the greater the chances of conversion including sales. The small number of searches means that users very rarely enter a given phrase into the search engine.