Unlike titles, meta descriptions do phone database not work as another relevance factor for Google . Does this mean that it is not worth spending time writing optimized texts for this field? No. Although it does not have a direct effect on positioning, it can have it on conversion and CTR . When we go shopping, the first thing we look at before deciding whether or not to enter the store is the window. In the online environment, the behavior is the same. Let's say that the snippet as a whole, and even more so the meta description, works as a decision lever . Make the most of those 150 characters you have to talk briefly about your product and encourage clicking.
For this, exclamations and calls to action such as "Enter now" or "Don't miss it" usually work very well . Do not forget to highlight competitive advantages of your business such as "24h shipping" or "Receive free samples", as long as they are real. It would not be coherent to include in the message "Shipping in 24 hours" if due to logistics it is quite complex for the package to be received in less than 48 hours. It could even be counterproductive and lead to complaints from customers dissatisfied with the service. If you want to know more about this tag, in the next post in our dictionary we will tell you in detail what metadescription is and how it influences organic traffic.